"Cubism is not a reality you can take in your hand. It's more like a perfume, in front of you, behind you, to the sides, the scent is everywhere but you don't quite know where it comes from"
Stella McCartney launches in 2012 her newest fragrance, called "L.I.L.Y.". This is her second fragrance, after "Stela" from 2003. Stella McCartney is a widely known fashion designer and her new perfume is a totally new concept, moreover it is inspired by her memories from the childhood. "L.I.L.Y." will be a great sensation for the beginning of 2012, through its simple, but sophisticated feminine flavor.
"Mercedes-Benz" will launch the first and a brand new fragrance in the first quarter of 2012. Simply called "Mercedes-Benz Perfume" is a woody and spicy perfume for men. The worldwide known German manufacturer of automobiles will enter in the Perfumery with the groundbreaking concept of this perfume. "Mercedes-Benz Perfume" is a result of a collaboration with INCC Group and is made by the widely known perfumer Olive Cresp of Firmenich.
This summer, Jessica Simpson was launched her fourth and last fragrance from the "Fancy" collection, called "I Fancy You". This incredible perfume for women is a result of the collaboration between Jessica Simpson and perfumer Cécile Hua. And "I Fancy You" is described as a fruity-floral blend, dedicated to all young women who are falling in love.
"The Golden Secret" by Antonio Banderas is the new masculine fragrance from the brand. In the Fall 2011 this fragrance was launched as a new interpretation of the last year`s "The Secret" cologne for men. The new vision of "The Golden Secret" is classified as a romantic and sensual masculine fragrance, attaching its attractive character to the entire line of Antonio Banderas perfumes. The fragrance was developed by perfumer Christophe Raynaud, also developer of the old one "The Secret".
Victoria's Secret introduced a new fragrance "Victoria's Secret Angel" last month. This feminine perfume is more sensual and tempting than the previous one - "Bombshell Seduction". The overall concept of "Victoria's Secret Angel" is dedicated to glamorous and sophisticated women, full of passion and joyfulness.
"L'Homme Libre" was launched in September this year. The first fragrance, named "L'Homme", was introduced in 2006 to be followed by the sensual "La Nuit de L’Homme" in 2009. Two years later, for the Fall 2011, "L'Homme Libre" is the new masculine fragrance, attaching its specific, dynamic and fresh reputation to the entire line of Yves Saint Laurent perfumes.